Growing up in the ’90s was a very special time, indeed. Everyone who has turned 30 or so by this year will agree with you. Unlike today’s generation, we didn’t have it all. Not everything was on the tip of our fingertips. We didn’t have the boon of PS4s or iPhones to kill our boredom.
We were lucky to have TVs at our place and even luckier if we didn’t have a time limit. We had good TV shows and in hindsight, even greater Ads. It was a privilege growing in the 90s and it’s only fair that we pay a tribute to the iconic Ads that made our childhood even more awesome.
Here are the top 10 famous Ads that will take you back to memory lane:
Action School Shoes
There is no advertisement that showcases the feeling of going to school as good as Action Shoes. From the shot of the school to the whistle of the PT teacher, this Ad is bound to bring back your school-time memories.
Forget the seven deadly sins, this Ad brings evil personified to life! With the Devil himself introducing the Ad, it might go down as one of the coolest television Ads ever, not to mention that they may just have the most badass tagline ever!
Vadilal Ice Cream
One of the Ads that made us believe that no matter how worse our days were, everything could be made better just by ice cream. From the reward for our behaviour to numbing the tooth ache, Vadilal has done it all.
The Ad itself succeeded in reaching out to mothers with growing children to the extent that that their first preference as a milk mixture would be Complan. We would go as far as saying that increase in height and Complan went hand in hand; not forgetting the fact that this was probably the first time we saw young Shahid Kapoor and Ayesha Takia take a bow on stage on television.
This Ad is still so popular that people have converted their jingle into their cellphone ringtones! The tune was too catchy and it made a mark! Just ask every Rekha, Jaya and Sushma who was born in 1990.
This ad shows how simple life was back in the 90s, when all it took to cheer up a little kid was an icy cold glass of Rasna Orange! Whether it was a birthday party or a family dinner, it all began with a glass of chilled Rasna.
‘Yeh dil maange more’ became the catchphrase of the entire young generation as the ad closely followed on the heels of that year’s biggest Bollywood blockbuster – Kuch Kuch Hota Hai. The Ad took most of them by surprise as it featured the stars of the movie – SRK, Rani Mukherjee, Kajol and a young Shahid Kapoor.
The ad was made by Piyush Pandey for the advertising agency Ogilvy & Mather hired by Cadbury to promote their product to a wider audience. The girl coming on to the field and dancing with careless abandon is one of the most iconic images in Indian television. At least in the cable days.
I don’t know what it was that made it work – the excitement about cricket in India, the jingle or the girl’s dance but whatever it was, the impact was such that it in few places to the extent that chocolate and Cadbury were used interchangeably in India.
There are some who get through the message in the most simple way possible. For others, there was Fevicol. Fevicol was one such Ad; the memorable ‘dum laga ke haisha’ defined the essence of the brand in such a way that no matter how much you tried, it was a bond that couldn’t be broken – even if elephants and wrestlers were involved. It was one of those Ads where you could see one of the finest Indian directors in action!
Do you remember when your dad used to drop you to school using a scooter? This Ad was made during the prime of the scooter era. The Ad was so popular that it made Bajaj the biggest automobile brand in India at the time.